Head of Content & Coach
Barca Academy
Working within a globally recognized brand while telling a story that feels local. The goal is to connect Barça’s global identity with the people, coaches, players, and community that make Barça Academy Carolinas what it is.
respect, humility, effort, ambition and teamwork
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respect, humility, effort, ambition and teamwork *
Coaches are more than the people on the sideline. They are teachers, mentors, former players, and people with their own stories. The goal was to show those personalities and the impact they have on the players they work with.
Ten years meant ten years of people, memories, and stories worth telling. The anniversary campaign became a chance to look back at what built BACAR, from the coaches and staff who helped shape it to the players who came through the academy. The history of the academy is really the history of the people who gave it their time, energy, and belief.
That history sets the foundation for what comes next. The players are the next chapter of BACAR, and the goal is to showcase them for who they are both on and off the field. Their talent, personalities, and development are a look at the future of the academy. The story started with the people who built it. Now it continues with the people who will carry it forward.
